Monday, February 28, 2011

Green Is GOOD!

The hot trend in the market is organic clothing. With chemicals taking a toll on human health and environment, there is a growing concern for global warming which boosts the demand for organic products.

Organic Clothing:

Organic clothing reduces one's exposure to allergens, and other irritants. They also improve soil fertility, cotton yield, and saves water. Organic clothing is made from hundred percent organic materials like soy, organic cotton and hemp. Variety of clothes like skirts, blouses, shirts, pants, socks, bathrobes, pillow cases etc are made from organic fibres.

The industry is further enhanced by fashion designers who design their collections with organic fabrics. The clothing is put under global spotlight through fashion shows, and runway models who pose with trendy outfits made from organic fabrics. Designers are working towards making these clothes more appealing, fashionable and economical to suit the preferences as well as the shopping budget of the consumers.

Herbal dyeing:

Herbal dyeing is still one step ahead of organic life style. It supports the core concept of organic cotton to eliminate the impact of harmful chemicals and pesticides. Apart from growing cotton, dyeing is a major area of concern for people who have chemical sensitivities. Garment finishing techniques like wrinkle free, and non-shrink may be harmful for people with sensitive skin. They may cause nausea, breathing difficulties, seizures etc. Herbal dyeing avoids this entire hazard. It avoids the many ailments that are common with conventional clothing.

How does the herbal clothing differ from other fabrics?
  • The below are some of the tangible and intangible properties of herbal clothing which differentiate it from conventional clothing:
  • Organic/Herbal is soft in feel
  • Organic cotton/Herbal fabrics will have more strength then conventional in comparison
  • It would have typical smell of herbs used for processing the same
  • Lime discharges on herbal textiles since the strongest source of Acid in nature
  • Colors are more earthly, not compatible to pantones
  • Got biodegradability and bio compost tendency
  • The colors may changes with the other physical/chemical and external environmental changes
  • They are extremely therapeutic to eyes and mind
  • Herbal dyed colors are created from plants and minerals. All of the herbs have therapeutic uses as botanicals (herbs), or as homeopathic (diluted), or as nutritional supplements (minerals)
  • Colors are extremely therapeutic to eye, mind and body
  • It is extra smooth and good for transpiration
  • The colors are unique and cannot be duplicated with any dyes, thus new shades.
How does herbal clothing qualify to be ecological and environmental friendly?

The process used to finish Auras textiles is completely chemical free, which we believe an important benefit to our product which has a significant positive impact on environment as well.

  • Got biodegradability and bio compost tendency
  • Have lesser carbon footprints on environment
  • The entire herbal dyeing and processing completes the ecological cycle
  • It saves river, underground water, soil from polluting and play a part to save the earth because the residual of herbal dyeing process solid or liquid is manure whereas the chemical dyeing residuals are lethal chemicals which are many time untreatably thrown into water in fact
  • Our knowledge of the harmful chemicals disposed in the reverse bores & rivers streams, ruining the water used by hundreds of innocent families made us determined to produce textiles which can have a positive impact to our environment & society.
  • High levels of agrochemicals are used in the production of non-organic, conventional cotton. Cotton production uses more chemicals per unit area than any other crop and accounts to a total of around 25% of the worlds pesticides. The chemicals used in the processing of cotton also pollute the air and surface waters. Whereas Organic agriculture uses crop rotation instead of agrochemicals along with artificial fertilizers and biological pest control instead of pesticides and thus organic cotton has less environmental impact than conventional cotton, it costs more to produce.
  • Eco-friendly processing that does not compromise workers' health and helps reduce water and electric use and toxic runoff.
  • Strict testing ensures the absence of contaminants like nickel, lead, formaldehyde, amines, pesticides and heavy metals.

Manufacturers today are taking into account, the fact that organic garments are ethical, and are striving to set new market trends. Apparel business is very enormous, and there is always a resistance to change. But, in any market, demand is the pivot, and manufacturers will only do what the consumers want. With consumers dictating the market today; having an organic wardrobe depends wholly on the consumers choice.



Wednesday, February 9, 2011

Aloe Vera Apparels for Fit, and Youthful Life

Aloe Vera is basically a native plant of Africa. It is also known as lily of the desert and plant of immortality due to its medicinal effects. This plant has 96 percent of water content. The leaf of this plant contains over 75 nutrients and 200 active compounds such as 20 minerals, 18 amino acids and 12 vitamins. Since historic times its versatile uses were recognized. Starting from Cleopatras skin care efforts, to Alexanders medical treatment to heal his wounded soldiers, it was used in a variety of applications. The content of the plant helps in rejunuvating the skin cells, helps in the formation of healthy dermis and fights against skin damage. Innovations in the textile field have embedded the virtues of aloe vera in garments, which prevents ageing of the skin; rejunuvates skin cells, and keeps skin free from microbial infections. Garments are made of a microfibre with an open mesh construction that improves the transport of moisture to the skin.

Aloe vera in textile fabrics:

Micro encapsulation technology helps to add aloe vera in the fabrics creating endless possibilities in the textile segment. Aloe Vera content is embedded into airtight and waterproof micro capsules. These micro capsules are miniature containers, manufactured with a protective polymeric coating or melamine shell. These shells are able to protect its contents from evaporation, and contamination until it is released. The capsules are bonded with the fibres during the process when fabric is manufactured. The capsules open when the fabric is touched or rubbed. When the garment is tailored, these capsules remain as a part of the clothing. When the garment is worn, the aloe vera in the garment is applied on the skin in a regular basis. This tolerates a temperature of 130C.

This type of fabric is mainly used in manufacturing inner garments, as they are next to the skin. Apart from keeping the body warm; it also has some additional functions like absorbing bad smell, and providing anti-bacterial features. They are used in the manufacture of under garments, stockings etc. This will be more beneficial for the making of infant wears. Mothers can now protect their infants against chaffing by putting aloe vera enriched clothes.

Aloe Vera enriched garments are in the initial stages of development. Not much is known about the textile applications of this wonder, medicinal plant. Dermatology tests regarding the textile applications of these fibres were conducted by a research university in Germany. A textile research centre in Krefeld, Germany has successfully attempted to apply this substance on the surface of the material. Currently, these garments are manufactured in Barcelona, Spain.

Aloe Vera in the making of leather products:

Leather has an internal fiber matrix structure in it. Aloe Vera particles are put in a gel carrier and this is induced in the internal fiber matrix of leather gloves, and shoes. The gel carrier penetrates into the internal fiber matrix and stays there. They emerge from the inside surface of the leather and come in contact with the skin of the wearer. It remains in the fabric even after 100 machine washes and at a temperature ranging from 30-40C. Aloe Vera content helps to keep the skin feeling soft and revitalized.

Days are gone, when people purchased garments, based on its color, price tag or washability. Clothes are now sought based on the technical performance they give. The day has come, when by wearing a garment; one can avoid the usage of lotions and creams and also stay young and beautiful. Industry experienced people believe that in the near future almost every piece of clothing that we use will have one or the other substance added to it.

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