Monday, February 28, 2011

Green Is GOOD!

The hot trend in the market is organic clothing. With chemicals taking a toll on human health and environment, there is a growing concern for global warming which boosts the demand for organic products.

Organic Clothing:

Organic clothing reduces one's exposure to allergens, and other irritants. They also improve soil fertility, cotton yield, and saves water. Organic clothing is made from hundred percent organic materials like soy, organic cotton and hemp. Variety of clothes like skirts, blouses, shirts, pants, socks, bathrobes, pillow cases etc are made from organic fibres.

The industry is further enhanced by fashion designers who design their collections with organic fabrics. The clothing is put under global spotlight through fashion shows, and runway models who pose with trendy outfits made from organic fabrics. Designers are working towards making these clothes more appealing, fashionable and economical to suit the preferences as well as the shopping budget of the consumers.

Herbal dyeing:

Herbal dyeing is still one step ahead of organic life style. It supports the core concept of organic cotton to eliminate the impact of harmful chemicals and pesticides. Apart from growing cotton, dyeing is a major area of concern for people who have chemical sensitivities. Garment finishing techniques like wrinkle free, and non-shrink may be harmful for people with sensitive skin. They may cause nausea, breathing difficulties, seizures etc. Herbal dyeing avoids this entire hazard. It avoids the many ailments that are common with conventional clothing.

How does the herbal clothing differ from other fabrics?
  • The below are some of the tangible and intangible properties of herbal clothing which differentiate it from conventional clothing:
  • Organic/Herbal is soft in feel
  • Organic cotton/Herbal fabrics will have more strength then conventional in comparison
  • It would have typical smell of herbs used for processing the same
  • Lime discharges on herbal textiles since the strongest source of Acid in nature
  • Colors are more earthly, not compatible to pantones
  • Got biodegradability and bio compost tendency
  • The colors may changes with the other physical/chemical and external environmental changes
  • They are extremely therapeutic to eyes and mind
  • Herbal dyed colors are created from plants and minerals. All of the herbs have therapeutic uses as botanicals (herbs), or as homeopathic (diluted), or as nutritional supplements (minerals)
  • Colors are extremely therapeutic to eye, mind and body
  • It is extra smooth and good for transpiration
  • The colors are unique and cannot be duplicated with any dyes, thus new shades.
How does herbal clothing qualify to be ecological and environmental friendly?

The process used to finish Auras textiles is completely chemical free, which we believe an important benefit to our product which has a significant positive impact on environment as well.

  • Got biodegradability and bio compost tendency
  • Have lesser carbon footprints on environment
  • The entire herbal dyeing and processing completes the ecological cycle
  • It saves river, underground water, soil from polluting and play a part to save the earth because the residual of herbal dyeing process solid or liquid is manure whereas the chemical dyeing residuals are lethal chemicals which are many time untreatably thrown into water in fact
  • Our knowledge of the harmful chemicals disposed in the reverse bores & rivers streams, ruining the water used by hundreds of innocent families made us determined to produce textiles which can have a positive impact to our environment & society.
  • High levels of agrochemicals are used in the production of non-organic, conventional cotton. Cotton production uses more chemicals per unit area than any other crop and accounts to a total of around 25% of the worlds pesticides. The chemicals used in the processing of cotton also pollute the air and surface waters. Whereas Organic agriculture uses crop rotation instead of agrochemicals along with artificial fertilizers and biological pest control instead of pesticides and thus organic cotton has less environmental impact than conventional cotton, it costs more to produce.
  • Eco-friendly processing that does not compromise workers' health and helps reduce water and electric use and toxic runoff.
  • Strict testing ensures the absence of contaminants like nickel, lead, formaldehyde, amines, pesticides and heavy metals.

Manufacturers today are taking into account, the fact that organic garments are ethical, and are striving to set new market trends. Apparel business is very enormous, and there is always a resistance to change. But, in any market, demand is the pivot, and manufacturers will only do what the consumers want. With consumers dictating the market today; having an organic wardrobe depends wholly on the consumers choice.